BUS. 180 Introduction to Marketing
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Business (BUS.) Courses
- BUS. 100 Introduction to Business
- BUS. 101 Human Relations At Work
- BUS. 103 Business Information Systems
- BUS. 113 Personal Finance
- BUS. 118 Spreadsheets
- BUS. 123 Business Statistics
- BUS. 125 International Business
- BUS. 127 Fundamentals of International Trade
- BUS. 136 Business Finance
- BUS. 150 Small Business Management
- BUS. 171 The Entrepreneurial Mindset
- BUS. 173 Sources of Financing
- BUS. 174 The Business Plan
- BUS. 176 Selling the Idea
- BUS. 180 Introduction to Marketing
- BUS. 201 Business Law
- BUS. 203 Intercultural Relations in Global Business
- BUS. 205 Business Ethics and Social Responsibility
- BUS. 206 Operations and Supply Chain Management
- BUS. 207 Business Analytics Fundamentals
- BUS. 208 Quantitative Business Analysis
- BUS. 209 Data Visualization
- BUS. 230 International Marketing
- BUS. 232 Sales Management
- BUS. 233 Social Media Marketing
- BUS. 401 Business Communications
Additional Content
Minimum Grade for Prerequisites
Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.
Course Description
This course is designed to provide students with an understanding of the principles of marketing. The course introduces modern business marketing concepts and strategies and familiarizes students with standards, procedure and techniques used in marketing. Topics include marketing research, components of the marketing mix, consumer / business buying behavior, target marketing, green marketing, digital marketing/social networking, global marketing, branding, personal selling, social responsibility, and ethics in marketing.
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
