Unless otherwise indicated, a grade of C or higher is required for all prerequisite
This course is designed to provide students with an understanding of the principles
of marketing. The course introduces modern business marketing concepts and strategies
and familiarizes students with standards, procedure and techniques used in marketing.
Topics include marketing research, components of the marketing mix, consumer / business
buying behavior, target marketing, green marketing, digital marketing/social networking,
global marketing, branding, personal selling, social responsibility, and ethics in
Letter Grade Only
Lecture hours/semester: 48-54
Homework hours/semester: 96-108
Recommended: Eligibility for ENGL 838 or ENGL 848 or ESL 400.