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DGME 170 Introduction to Online Advertising

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Equivalent Art Course

DGME 103 - Fundamentals of Two-Dimensional Design and ART 301 - Two-Dimensional Design are equivalent courses and either can be used to satisfy degrees in both programs. (Required for AA: Digital Media Graphic Design)

Minimum Grade for Prerequisites

Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.

Course Description

This course provides digital designers the foundational principles and knowledge of digital advertising. Topics include social media, mobile, email, and native advertising. Students learn techniques, tools, and software used in the industry.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU