Unless otherwise indicated, a grade of C or higher is required for all prerequisite
Introduction to digital advertising and the media buying life cycle. Topics include
ad operations and the overall digital media ecosystem, complete campaign planning,
execution, and analysis tasks for a range of digital advertising areas (e.g. media
buying, selling, ad operations, data solutions, and marketing). Students will learn
the techniques, tools, and software used in the industry while developing critical
thinking and problem solving skills.
Upon completion of the course, students will be eligible to take the IAB Digital Marketing
and Media Foundations Certification Exam.
Grade Option (Letter Grade or Pass/No Pass)
Lecture hours/semester: 48-54
Homework hours/semester: 96-108
Recommended: Eligibility for ENGL 838 or ENGL 848 or ESL 400.