Unless otherwise indicated, a grade of C or higher is required for all prerequisite
Introduction to digital advertising and the media buying life cycle. Topics include
ad operations and the overall digital media ecosystem, complete campaign planning,
execution, and analysis tasks for a range of digital advertising areas (e.g. media
buying, selling, ad operations, data solutions, and marketing).
This course is project-based; students will learn the techniques, tools, and software
used in the industry while developing critical thinking and problem solving skills.
Upon completion of the course, students will be prepared to take the IAB Digital Advertising
Grade Option (Letter Grade or Pass/No Pass)
Lecture hours/semester: 40-45
Lab hours/semester: 24-27
Homework hours/semester: 80-90
Recommended: Eligibility for ENGL 838 or ENGL 848 or ESL 400.