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DGME 170 Digital Advertising

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Minimum Grade for Prerequisites

Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.

Course Description

Introduction to digital advertising and the media buying life cycle. Topics include digital ad operations and the overall digital media ecosystem, complete campaign planning, execution, and analysis tasks for a range of digital advertising areas (e.g. media buying, selling, ad operations, data solutions, and marketing). This course is project-based; students will learn the techniques, tools, and software used in the industry while developing critical thinking and problem solving skills. Upon completion of the course, students will be prepared to take the IAB Digital Advertising Certification Exam.

Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
  • Lecture hours/semester: 40-45
  • Lab hours/semester: 24-27
  • Homework hours/semester: 80-90
Prerequisites: None
Corequisites: None
Transfer Credit: CSU