DGME 170 Introduction to Online Advertising
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Digital Media (DGME) Courses
- DGME 100 Media in Society
- DGME 101 Writing for Mass Media
- DGME 102 Media Law and Ethics
- DGME 103 Fundamentals of Two-Dimensional Design
- DGME 104 Digital Media Career Pathways
- DGME 105 Introduction to Digital Media
- DGME 107 Introduction to Social Media
- DGME 110 Photoshop Fundamentals
- DGME 113 Digital Video Production
- DGME 114 Digital Video Production II
- DGME 118 Digital Audio Production
- DGME 119 Radio and Podcast Production Lab
- DGME 128 Media Performance & Presentation
- DGME 133 Radio and Podcast Production Lab II
- DGME 134 Radio Production Lab III
- DGME 135 Radio Production Lab IV
- DGME 164 User Interface/User Experience Design
- DGME 165 Introduction to Digital Animation
- DGME 167 Web and Mobile Design I
- DGME 168 Web and Mobile Design II
- DGME 169 Web and Mobile Design III: Mobile First Design
- DGME 170 Introduction to Online Advertising
- DGME 211 Introduction to Graphic Design
- DGME 215 History of Graphic Design
- DGME 216 Intermediate Graphic Design
- DGME 220 Typography
- DGME 230 Production Design for Print and Screen
- DGME 250 Internship
Additional Content
Minimum Grade for Prerequisites
Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.
Course Description
This course provides digital designers the foundational principles and knowledge of digital advertising. Topics include social media, mobile, email, and native advertising. Students learn techniques, tools, and software used in the industry.
Units: 3
Degree Credit
Grade Option (Letter Grade or Pass/No Pass)
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit:
CSU
