BUS. 189 Fundamentals of Personal Selling
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- BUS. 100 Introduction to Business
- BUS. 101 Human Relations At Work
- BUS. 103 Business Information Systems
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- BUS. 176 Selling the Idea
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- BUS. 189 Fundamentals of Personal Selling
- BUS. 201 Business Law
- BUS. 203 Intercultural Relations in Global Business
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- BUS. 206 Operations and Supply Chain Management
- BUS. 207 Business Analytics Fundamentals
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- BUS. 233 Social Media Marketing
- BUS. 401 Business Communications
Additional Content
Minimum Grade for Prerequisites
Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.
Course Description
An introduction to the basic concepts and practices of relationship selling and a practical approach to creating enduring customer interactions. Learning will be through examples, exercises and role-playing of selling situations. The skills acquired are applicable in all aspects of life - course work, job search, career sales, and idea presentation. Sales ethics, account relationship management and aspects of motivating sales forces will also be covered.
Units: 3
Degree Credit
Letter Grade Only
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Recommended: Eligibility for ENGL C1000 (formerly ENGL 100) or ENGL C1000E (formerly ENGL 105).
Transfer Credit:
CSU
