Unless otherwise indicated, a grade of C or higher is required for all prerequisite
Explore social media marketing strategies and tactics by using new media channels,
as well as digital and mobile technologies and platforms, and design an optimal marketing
mix with evaluation of in-market results.
Letter Grade Only
Lecture hours/semester: 48-54
Homework hours/semester: 96-108
Recommended: Eligibility for ENGL 838 or ENGL 848 or ESL 400.