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BUS. 233 Social Media Marketing

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Minimum Grade for Prerequisites

Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.

Course Description

Explore social media marketing strategies and tactics by using new media channels, as well as digital and mobile technologies and platforms, and design an optimal marketing mix with evaluation of in-market results.

Units: 3
Degree Credit
Letter Grade Only
  • Lecture hours/semester: 48-54
  • Homework hours/semester: 96-108
Prerequisites: None
Corequisites: None
Transfer Credit: CSU