Unless otherwise indicated, a grade of C or higher is required for all prerequisite
Survey course outlining the major dimensions of the global business environment while
providing a set of conceptual and analytical tools to successfully apply the "4 P's"
(product, price, place and promotion) to global marketing. Review global economic,
political-legal, and cultural environmental factors. Global market research and data
sources are explored. Other topics include foreign market selection, foreign market
entry, supply chain management, international pricing, and global marketing of services.
Grade Option (Letter Grade or Pass/No Pass)
Lecture hours/semester: 48-54
Homework hours/semester: 96-108
Recommended: Eligibility for ENGL 838 or ENGL 848 or ESL 400.