BUS. 230 International Marketing
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Business (BUS.) Courses
- BUS. 100 Introduction to Business
- BUS. 101 Human Relations At Work
- BUS. 103 Business Information Systems
- BUS. 113 Personal Finance
- BUS. 115 Business Mathematics
- BUS. 123 Business Statistics
- BUS. 125 International Business
- BUS. 127 Fundamentals of International Trade
- BUS. 136 Business Finance
- BUS. 150 Small Business Management
- BUS. 171 The Entrepreneurial Mindset
- BUS. 173 Sources of Financing
- BUS. 174 The Business Plan
- BUS. 176 Selling the Idea
- BUS. 180 Introduction to Marketing
- BUS. 201 Business Law
- BUS. 203 Intercultural Relations in Global Business
- BUS. 205 Business Ethics and Social Responsibility
- BUS. 206 Operations and Supply Chain Management
- BUS. 207 Business Analytics Fundamentals
- BUS. 208 Quantitative Business Analysis
- BUS. 209 Data Visualization
- BUS. 230 International Marketing
- BUS. 232 Sales Management
- BUS. 233 Social Media Marketing
- BUS. 401 Business Communications
Additional Content
Minimum Grade for Prerequisites
Unless otherwise indicated, a grade of C or higher is required for all prerequisite courses.
Course Description
Survey course outlining the major dimensions of the global business environment while providing a set of conceptual and analytical tools to successfully apply the "4 P's" (product, price, place and promotion) to global marketing. Review global economic, political-legal, and cultural environmental factors. Global market research and data sources are explored. Other topics include foreign market selection, foreign market entry, supply chain management, international pricing, and global marketing of services.
- Lecture hours/semester: 48-54
- Homework hours/semester: 96-108
